Lifetime Brands Recalls BUILT LUUM Light Up Tumblers Due to Risk of Choking and Battery Ingestion Hazards
⚠ Critical Alert — Stop Using Immediately
This product has been flagged with severe risks (serious injury or death). Stop using it now and contact the brand or CPSC for a refund, repair, or replacement.
CPSC Recall Notice
Source: U.S. Consumer Product Safety Commission (CPSC) — official agency notice for recall CPSC-10664.
This recall involves the LUUM collection of BUILT-branded light up tumblers. The recalled plastic 16 oz. or 18 oz. drinking cups with a lid and a straw were sold in various winter holiday and Fourth of July themes. The tumblers have a bottom compartment containing a LED light that has a preinstalled button cell battery. "lumm," the tumbler's theme name and the following corresponding item numbers and UPC codes are printed on a label located on the tumblers' underside or hangtag: LUUM Tumbler Theme Capacity Item # UPC FESTIVE FOREST 18 oz 5323719 843461115513 MERRY GLOW 18 oz 5323721 843461115551 LET IT SNOW 18 oz 5323722 843461115520 WINTER BLOOM 18 oz 5323723 843461115537 MERRY MAGIC 18 oz 5323724 843461115544 JOLLY JOURNEY 18 oz 5323725 843461115568 HEART N STARS 18 oz 5331965 843461121002 USA 18 oz 5331966 843461121019 STARS 18 oz 5331967 843461121026 FLAG 18 oz 5331968 843461121033 WINDMILL 18 oz 5331969 843461121040 BLUE FIREWORKS 18 oz 5331974 843461121057 FESTIVE FOREST 16 oz 5324497 843461116374 MERRY GLOW 16 oz 5324498 843461116381 LET IT SNOW 16 oz 5324499 843461116398
Corrective Action (per CPSC)
Source: U.S. Consumer Product Safety Commission (CPSC) — official agency notice for recall CPSC-10664.
Consumers should stop using the recalled tumblers immediately, place them in an area that children cannot access and properly dispose of the battery. Contact Lifetime Brands for a full refund. Consumers will be asked to throw the piece with the LED light away and upload a photo of the product in the trash when completing a Product Recall Refund Form at https://www.builtny.com/pages/recall. Note: Button cell batteries are hazardous. Batteries should be disposed of or recycled by following local hazardous waste procedure.
✅ What you should do
- Stop using the product if you own it.
- Check the model number, lot code, or sell-by date against the recall notice above.
- Contact Kroger, Hy-vee, Meijer, Nordstrom Rack And Winn-dixie Stores Nationwide And Online At Builtny.com From October 2024 Through December 2025 For Between $10 And $15. or the retailer where you bought it for a refund, replacement, or repair.
- For the most current official instructions, visit the CPSC recall page.
- If you've been hurt by this product, report the incident to CPSC.
Consumer Contact (per CPSC)
Source: U.S. Consumer Product Safety Commission (CPSC) — official agency notice for recall CPSC-10664.
Lifetime Brands toll-free at 888-561-2269 from 9 a.m. to 5 p.m. ET Monday through Friday, email at Recall@Builtny.com, or online at https://www.builtny.com/pages/recall or www.builtny.com and click "Recall" at the bottom of the page for more information.
About the U.S. Consumer Product Safety Commission
The CPSC protects consumers from injuries and deaths from thousands of types of consumer products — toys, furniture, electronics, appliances, and more.
Visit CPSC.gov →📣 Report an unsafe product to the CPSC
If you own this product and experienced a defect, near-miss, or injury, file a report with the CPSC. Consumer reports are the primary signal the agency uses to identify defect patterns and trigger future recalls. Your report is free, takes about 10 minutes, and can stay anonymous to the manufacturer.
Kroger, Hy-vee, Meijer, Nordstrom Rack And Winn-dixie Stores Nationwide And Online At Builtny.com From October 2024 Through December 2025 For Between $10 And $15. Recall FAQ
Kroger, Hy-vee, Meijer, Nordstrom Rack And Winn-dixie Stores Nationwide And Online At Builtny.com From October 2024 Through December 2025 For Between $10 And $15. is the subject of a batteries & power recall: Lifetime Brands Recalls BUILT LUUM Light Up Tumblers Due to Risk of Choking and Battery Ingestion Hazards. The notice was published on March 19, 2026 by the U.S. Consumer Product Safety Commission (CPSC). Approximately 75,700 units are potentially affected.