Build-A-Bear Workshop Recalls Heartwarming Hugs Bears Due to Risk of Serious Injury or Death from Choking Hazard to Children
CPSC Recall Notice
Source: U.S. Consumer Product Safety Commission (CPSC) — official agency notice for recall CPSC-10754.
This recall involves the Heartwarming Hugs weighted plush bear with model number 034464. It has a side pouch containing a heart filled with 2.5 pounds of ceramic beads, which can be heated or cooled for comfort. The pouch is secured with a zipper. The product is graded 3 years+ and carries a cautionary statement advising adult supervision due to the heated/cooled element. The model number is located on the label sewn into the back side of one bear leg.
Corrective Action (per CPSC)
Source: U.S. Consumer Product Safety Commission (CPSC) — official agency notice for recall CPSC-10754.
Consumers should immediately stop using the recalled Heartwarming Hugs Bear and return it to a local Build-A-Bear Workshop store to receive a refund in the form of original payment or a gift card for the original purchase price redeemable toward any available Make-Your-Own furry friend and any other available merchandise. If a consumer is unable to return their Heartwarming Hugs Bear to a local store, they can visit www.buildabear.com/recalls for more information or call Build-A-Bear to receive a free return shipping label to return the recalled bear and to receive a refund check in the form of original payment or in the form of a digital gift card to use on the firm's website.
✅ What you should do
- Stop using the product if you own it.
- Check the model number, lot code, or sell-by date against the recall notice above.
- Contact Build-a-bear Workshop Stores And Online At Www.buildabear.com From January 2026 Through March 2026 For About $48. or the retailer where you bought it for a refund, replacement, or repair.
- For the most current official instructions, visit the CPSC recall page.
- If you've been hurt by this product, report the incident to CPSC.
Consumer Contact (per CPSC)
Source: U.S. Consumer Product Safety Commission (CPSC) — official agency notice for recall CPSC-10754.
Build-A-Bear at 844-541-0144 from 8 a.m. to 5 p.m. CT Monday through Saturday and 7 a.m. to 4:30 p.m. CT on Sunday or by email at ProductHotline@buildabear.com, or online at https://www.buildabear.com/recalls or https://www.buildabear.com and click on "Recall" at the bottom of the page for more information.
About the U.S. Consumer Product Safety Commission
The CPSC protects consumers from injuries and deaths from thousands of types of consumer products — toys, furniture, electronics, appliances, and more.
Visit CPSC.gov →📣 Report an unsafe product to the CPSC
If you own this product and experienced a defect, near-miss, or injury, file a report with the CPSC. Consumer reports are the primary signal the agency uses to identify defect patterns and trigger future recalls. Your report is free, takes about 10 minutes, and can stay anonymous to the manufacturer.
Build-a-bear Workshop Stores And Online At Www.buildabear.com From January 2026 Through March 2026 For About $48. Recall FAQ
Build-a-bear Workshop Stores And Online At Www.buildabear.com From January 2026 Through March 2026 For About $48. is the subject of a children's products recall: Build-A-Bear Workshop Recalls Heartwarming Hugs Bears Due to Risk of Serious Injury or Death from Choking Hazard to Children. The notice was published on April 30, 2026 by the U.S. Consumer Product Safety Commission (CPSC). Approximately 36,000 units are potentially affected.