Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
CPSC Recall Notice
Source: U.S. Consumer Product Safety Commission (CPSC) — official agency notice for recall CPSC-9717.
This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738
Corrective Action (per CPSC)
Source: U.S. Consumer Product Safety Commission (CPSC) — official agency notice for recall CPSC-9717.
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
✅ What you should do
- Stop using the product if you own it.
- Check the model number, lot code, or sell-by date against the recall notice above.
- Contact Target, Barnes & Noble, Sam's Club And Other Stores Nationwide, Online At Www.amazon.com And Other Websites, And At School Book Fairs Nationwide From March 2022 Through August 2023 As Individual Books For Between About $10 And $11 And As A Box Set For About $21. or the retailer where you bought it for a refund, replacement, or repair.
- For the most current official instructions, visit the CPSC recall page.
- If you've been hurt by this product, report the incident to CPSC.
Consumer Contact (per CPSC)
Source: U.S. Consumer Product Safety Commission (CPSC) — official agency notice for recall CPSC-9717.
Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, online at www.recallrtr.com/rr or www.makebelieveideas.com and click on "Product Recall" at the bottom of the page for more information.
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Target, Barnes & Noble, Sam's Club And Other Stores Nationwide, Online At Www.amazon.com And Other Websites, And At School Book Fairs Nationwide From March 2022 Through August 2023 As Individual Books For Between About $10 And $11 And As A Box Set For About $21. Recall FAQ
Target, Barnes & Noble, Sam's Club And Other Stores Nationwide, Online At Www.amazon.com And Other Websites, And At School Book Fairs Nationwide From March 2022 Through August 2023 As Individual Books For Between About $10 And $11 And As A Box Set For About $21. is the subject of a consumer products recall: Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard. The notice was published on September 21, 2023 by the U.S. Consumer Product Safety Commission (CPSC). Approximately 260,000 units are potentially affected.





